In an age where information is the key to success, it’s important for companies to ensure they have constant access to information about the effectiveness of their marketing and branding, as well as that of their competitors. Advertising tracking studies provide these insights, allowing marketers to adjust their campaigns for maximum effect.

blue helix researchers have extensive experience in designing advertising tracking studies, from simple telephone based approaches, to intricate online methodologies with web based automatic reporting. These can be used to accurately measure the impact of marketing communications across all media, as well as word of mouth and other less tangible metrics.

blue helix researchers have performed advertising tracking studies for Telstra, Bank of Queensland, Eagle Boys and Coca-Cola.