Data Mining
While many companies have databases with potentially valuable information about their customers, very few manage to translate this information into an improved bottom line. By applying data mining techniques, companies can gain a better understanding of who their best customers are, how they act, and how to retain them.
 
blue helix uses world leading techniques developed specifically for interrogating customer databases and combines this with our expertise in consumer research. Our approach is based on clear systematic steps and principles, and we use leading edge statistical software designed for the express purposes of data mining large scale databases. What makes our approach at blue helix unique is that we have developed approaches that successfully blend the results from data mining with consumer research to fill ‘knowledge gaps’ and greatly enrich existing database information for our clients.
 
blue helix researchers have conducted combined data-mining and research studies for Suncorp, Department of Education and Training, Ergon Energy and Q-Super.