In tight financial times it is more important than ever to ensure that your customers remain loyal, and aren’t seduced by competitive offers of lower prices or other “sweeteners”. Customer Satisfaction and Loyalty methodologies not only offer a way to understand how loyal your customers are to your brand, but also what aspects of your marketing mix are generating this loyalty.

As the result of extensive academic and practical research, blue helix has a proprietary approach to customer loyalty measurement that segments customers based on the nature and strength of connections they have to a brand. This vastly increases the ability of the model to explain changes in a wide range of financial and behavioural metrics including customer retention and word of mouth.

blue helix researchers have conducted studies in this area for Ergon Energy, Sizzler, Tabcorp, Canstar Blue and Westpac.