Face To Face Qualitative Research
Over the past decade, qualitative research has become a much larger part of the research industry. These traditional, or face-to- face approaches, are valued for their ability to quickly bring target markets to life, allowing both researchers and clients to see and hear consumers’ stories first hand.
Within this category, blue helix researchers are amongst the most experienced available, having conducted thousands of focus groups and depth interviews as
well as numerous ethnographic research projects.
blue helix researchers have undertaken major qualitative projects for the National Rugby League, Westpac, Qld Health, Sizzler, Super Cheap Auto and BCF.