Creating effective advertising is not just a difficult exercise, it’s an expensive one as well. The cost of failure has underlined the fact that advertisers need to get it right the first time, and this is why advertising pre-testing research is fast becoming a “due diligence” practice in many companies.
blue helix researchers have extensive experience in not only pre-testing advertising, but also in its creation and production. Our techniques range from fast turn around qualitative methods through to large online quantitative pre-tests using survey metrics proven to predict effectiveness.
Our point of difference though is in the reporting process, where we use our experience in creating campaigns to work with advertising agencies and their creatives to apply the results in the most effective way.
blue helix researchers have conducted advertising pre-testing for companies including Coca-Cola, RACQ, Golden Casket and Telstra.